Review the engagement pyramid below to answer the first two questions. Each of the sections of the pyramid can be defined by the following:
Leading: Focus on motivating others. Examples: serving on a board, leading a volunteer event, recruiting donors, etc.
Owning: Ongoing, collaborative action with a high level of investment with time, money, etc. The issue area is a source of passion. Examples: Writing a blog about your experience, give a presentation, deeper level of volunteer involvement.
Contributing: Multi-step actions with some level of investment. Examples: Repeat volunteering, attends multiple events, makes a large donation.
Endorsing: Single-step or straightforward actions with low risk/investment. Examples: shares information, volunteers once, makes a one-time donation, etc.
Following: Agreeing to view or interact with content. Examples: subscribing to newsletters, following social media, etc.
Observing: Interested in the cause. Aware of the conservation issues and learning more. Examples: attending an event, visiting a website, etc.